What is subway advertising? The definition of subway advertising is advertising displays placed inside subway trains or inside stations or on subway platforms.
The subway station-platform signage is generally available in diorama form (backlit subway station-platform advertising posters) and traditional 2-sheet form (non-backlit subway station-platform advertising posters). All forms of subway advertising displays - signage and placards produce substantial commuter views almost seven days a week in various cities nationwide.
Subway advertisements-panels -- like bus stop advertisements -- reach both business persons and the general public. The subway advertising boards - cards and dioramas are visible as subway riders sit or stand on their way to their destination. The subway advertising signs and billboards are also visible in the stations and reach commuters in a captive setting.
Subway advertising displays - panels and signage are great for all types of businesses and government agencies that have a significant message to communicate to the general public. With the reduction in TV viewership, subway advertisements - dioramas and cards, like bus advertisements, should be included in any advertising mix.
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|Interior Display (Vertical Format)
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• Backlit Diorama: Range of $400 - $1,950 per ad per 4 week period.
• 2 Sheet: Range of $400 - $950 per ad per 4 week period.
• Interior Display (Vertical Format): Range of $75 - $150 per ad per 4 week period.
• Interior Display (Horizontal Format): Range of $50 - $100 per ad per 4 week period.
• Station Domination: Range of $25,000 - $75,000 or more per station per 4 week period.
Range of rates depends on timing and market.
Minimum of 30 to 1,000 subway advertisements, depending on the subway ads medium, timing and market.
All rates and minimum purchase figures for subway advertising depend on the subway ads medium, timing and market, and subway ads may change without notice.
Government and nonprofit organizations may receive a discount on subway advertising.
Subway advertising is available in large markets.
Subway ads may be available in some of the following markets:
Specifications and Impressions/Views
Range of impressions/views depends on market.
(Lead time is approx. 3 weeks. Can be reduced in certain cases.)
• Backlit Diorama:
Impressions/Views: Range of 3,000 to 10,000 per ad per day.
Size: 62" W x 43" H
• 2 Sheet:
Impressions/Views: Range of 2,000 to 8,000 per ad per day.
Size: 60" W x 46" H
• Interior Display (Vertical Format):
Impressions/Views: Range of 1,000 to 5,000 per ad per day.
Size: 21" W x 22" H
• Interior Display (Horizontal Format):
Impressions/Views: Range of 2,000 to 6,000 per ad per day.
Size: 28" W x 11" H, 46" W x 11" H or 70" W x 11" H, depending on market