What is airport advertising? The definition of airport advertising is static and digital displays that are placed in and around domestic and international airports that deliver a message on behalf of an advertiser.
Fortune 500 companies utilize airport advertisements on airport signage to make an impact and distinguish themselves from other advertisers. With air travel becoming more common, airport advertising signs -- at low airport advertising costs -- are here to stay.
Airport advertising displays (which some refer to as airport billboards) reach all kinds of people before and after their flights, including business persons, vacationers and students. The airport signs are visible to all travelers -- while they walk to the gate for a flight departure, or as they return to baggage claim from a trip.
Airport advertisements generally come in a few sizes, including airport diorama, mini spectacular, spectacular and airport banner. Other sizes are also available. All are effective in reaching the masses that fly -- the only difference is the display size and price. Advertising in airports with airport dioramas is the most common form of advertising found in airports, while airport banners are highly effective in garnering large gross impression figures.
Advertising in airports before or after a flight using airport advertisements on airport media is effective for all types of companies and organizations, including government and nonprofit organizations who regularly use airport ads.
Airport advertising rates are competitive when compared to other media; especially when obtained through one of the airport advertising companies that offers airport media, such as BLM.
|Backlit Diorama (Gate/Terminal)
||Backlit Diorama (Baggage Claim)
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• Backlit Diorama (Gate/Terminal and Baggage Claim): Range of $3,500 - $9,900 per ad per 4 week period
• Mini-Spectacular: $12,900 per ad per 4 week period
• Spectacular: $19,900 per ad per 4 week period
• Digital Display: $9,500 per ad per 4 week period
• Airport Banner: $30,000 per ad per 4 week period
Range of rates depends on timing and market.
Minimum of 5 to 20 airport advertisements, depending on the airport medium, timing and market.
All rates and mimimum purchase figures for an airport ad depend on the airport ads medium, timing and market, and airport ad availability may change without notice.
Airport advertising is available nationally in medium and large markets.
Airport advertisements may be available in some of the below markets:
Specifications and Impressions/Views
See below for the average number of times an airport ad is seen (i.e., airport advertising impressions or views) and the average airport ad size/dimensions and specifications.
Range of impressions/views depends on market.
(Lead time is approx. 3 weeks. Can be reduced in certain cases.)
• Backlit Diorama:
Impressions/Views: Range of 12,000 to 15,000 per ad per day
Size: 62" W x 43"H
Impressions/Views: Range of 15,000 to 25,000 per ad per day
Size: 69" W x 69"H
Impressions/Views: Range of 25,000 to 35,000 per ad per day
Size: 135" W x 83"H
• Digital Display:
Impressions/Views: Range of 20,000 to 35,000 per ad per day
Size: Varies by market.
• Airport Banner:
Impressions/Views: Range of 40,000 to 60,000 per ad per day
Size: Varies by market.