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Airport Marketing & Advertising

SKU: EM010

Availability: In stock

(Lead time is approx. 3 weeks. Can be reduced in certain cases.)


• Backlit Diorama
Impressions/Views: Range of 12,000 to 15,000 per ad per day
Size: 62" W x 43"H


• Mini-Spectacular
Impressions/Views: Range of 15,000 to 25,000 per ad per day
Size: 69" W x 69"H


• Spectacular
Impressions/Views: Range of 25,000 to 35,000 per ad per day
Size: 135" W x 83"H


• Digital Display
Impressions/Views: Range of 20,000 to 35,000 per ad per day
Size: Varies by market.


• Airport Banner
Impressions/Views: Range of 40,000 to 60,000 per ad per day
Size: Varies by market.

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Details

What is airport advertising? The definition of airport advertising is static and digital displays that are placed in and around domestic and international airports that deliver a message on behalf of an advertiser.

Fortune 500 companies utilize airport advertisements on airport signage to make an impact and distinguish themselves from other advertisers. With air travel becoming more common, airport advertising signs -- at low airport advertising costs -- are here to stay.

Airport advertising displays (which some refer to as airport billboards) reach all kinds of people before and after their flights, including business persons, vacationers and students. The airport signs are visible to all travelers -- while they walk to the gate for a flight departure, or as they return to baggage claim from a trip.

Airport advertisements generally come in a few sizes, including airport diorama, mini spectacular, spectacular and airport banner. Other sizes are also available. All are effective in reaching the masses that fly -- the only difference is the display size and price. Advertising in airports with airport dioramas is the most common form of advertising found in airports, while airport banners are highly effective in garnering large gross impression figures.

Advertising in airports before or after a flight using airport advertisements on airport media is effective for all types of companies and organizations, including government and nonprofit organizations who regularly use airport ads.

Airport advertising rates are competitive when compared to other media; especially when obtained through one of the airport advertising companies that offers airport media, such as BLM.

Ad Formats

 
Backlit Diorama (Gate/Terminal)
Airport Advertising

Backlit Diorama (Baggage Claim)
Airport Ads

Mini-Spectacular
Advertising in Airports

Spectacular
Airport Ads

Digital Display
Airport Advertising Rates

Airport Banner
Airport Advertising Companies

 

Rates

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General:

 

• Backlit Diorama (Gate/Terminal and Baggage Claim): Range of $3,500 - $9,900 per ad per 4 week period

• Mini-Spectacular: $12,900 per ad per 4 week period

• Spectacular: $19,900 per ad per 4 week period

• Digital Display: $9,500 per ad per 4 week period

• Airport Banner: $30,000 per ad per 4 week period

Range of rates depends on timing and market.

 

Minimum Purchase:

Minimum of 5 to 20 airport advertisements, depending on the airport medium, timing and market.

All rates and mimimum purchase figures for an airport ad depend on the airport ads medium, timing and market, and airport ad availability may change without notice.

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Markets

 

Airport advertising is available nationally in medium and large markets.

Airport advertisements may be available in some of the below markets:

 

State (A-M) Market
Alabama Birmingham (Anniston and Tuscaloosa), AL
Dothan, AL
Huntsville-Decatur (Florence), AL
Montgomery-Selma, AL
Alaska Anchorage, AK
Fairbanks, AK
Juneau, AK
Arizona Phoenix, AZ
Tucson (Sierra Vista), AZ
Arkansas Fort Smith (Ft Smith)-Fayetteville-Springdale-Rogers, AR
Jonesboro, AR
Little Rock-Pine Bluff, AR
Monroe, LA-El Dorado, AR
California Bakersfield, CA
Chico-Redding, CA
Eureka, CA
Fresno-Visalia, CA
Los Angeles, CA
Monterey-Salinas, CA
Palm Springs, CA
Sacramento-Stockton-Modesto, CA
San Diego, CA
San Francisco-Oakland-San Jose, CA
Santa Barbara-Santa Maria-San Luis Obispo, CA
Yuma, AZ-El Centro, CA
Colorado Colorado Springs-Pueblo, CO
Denver, CO
Grand Junction-Montrose, CO
Connecticut Hartford & New Haven, CT
Delaware New Castle County (Wilmington), DE
Florida Fort Myers (Ft Myers)-Naples, FL
Gainesville, FL
Jacksonville, FL
Miami-Fort Lauderdale (Ft Lauderdale), FL
Mobile, AL-Pensacola (Fort Walton Beach - Ft Walton Beach), FL
Orlando-Daytona Beach-Melbourne, FL
Panama City, FL
Tampa-Saint Petersburg (St Petersburg) (Sarasota), FL
West Palm Beach-Fort Pierce (Ft Pierce), FL
Georgia Albany, GA
Atlanta, GA
Augusta, GA
Columbus, GA
Macon, GA
Savannah, GA
Tallahassee, FL-Thomasville, GA
Hawaii Honolulu, HI (Island of Oahu)
Idaho Boise, ID
Idaho Falls-Pocatello, ID
Twin Falls, ID
Illinois Champaign & Springfield-Decatur, IL
Chicago, IL
Paducah, KY-Cape Girardeau, MO-Harrisburg, IL
Peoria-Bloomington, IL
Rockford, IL
Indiana Evansville, IN
Fort Wayne (Ft Wayne), IN
Indianapolis, IN
Lafayette, IN
South Bend-Elkhart, IN
Terre Haute, IN
Iowa Cedar Rapids-Waterloo-Iowa City & Dubuque, IA
Davenport, IA-Rock Island-Moline, IL
Des Moines-Ames, IA
Quincy, IL-Hannibal, MO-Keokuk, IA
Sioux City, IA
Kansas Joplin, MO-Pittsburg, KS
Topeka, KS
Wichita-Hutchinson, KS
Kenutcky Bowling Green, KY
Lexington, KY
Louisville, KY
Louisiana Alexandria, LA
Baton Rouge, LA
Lafayette, LA
Lake Charles, LA
New Orleans, LA
Shreveport, LA
Maine Bangor, ME
Portland-Auburn, ME
Presque Isle, ME
Maryland Baltimore, MD
Salisbury, MD
Massachusetts Boston, MA (Manchester, NH)
Providence, RI-New Bedford, MA
Springfield-Holyoke, MA
Michigan Alpena, MI
Detroit, MI
Flint-Saginaw-Bay City, MI
Grand Rapids-Kalamazoo-Battle Creek, MI
Lansing, MI
Marquette, MI
Traverse City-Cadillac, MI
Minnesota Mankato, MN
Minneapolis-Saint Paul (St Paul), MN
Rochester, MN-Mason City, IA-Austin, MN
Mississippi Biloxi-Gulfport, MS
Columbus-Tupelo-West Point, MS
Greenwood-Greenville, MS
Hattiesburg-Laurel, MS
Jackson, MS
Meridian, MS
Missouri Columbia-Jefferson City, MO
Kansas City, MO
Ottumwa, IA-Kirksville, MO
Springfield, MO
Saint Joseph (St Joseph), MO
Saint Louis (St Louis), MO
Montana Billings, MT
Butte-Bozeman, MT
Glendive, MT
Great Falls, MT
Helena, MT
Missoula, MT
State (N-Z) Market
Nebraska Cheyenne, WY-Scottsbluff, NE
Lincoln & Hastings-Kearney, NE
North Platte, NE
Omaha, NE
Nevada Las Vegas, NV
Reno, NV
New Jersey Entire state, incl. Newark, NJ and Jersey City, NJ
New Mexico Albuquerque-Santa Fe, NM
New York Albany-Schenectady-Troy, NY
Binghamton, NY
Buffalo, NY
Elmira, NY
New York, NY
Rochester, NY
Syracuse, NY
Utica, NY
Watertown, NY
North Carolina Charlotte, NC
Greensboro-High Point-Winston Salem, NC
Greenville-New Bern-Washington, NC
Raleigh-Durham (Fayetteville), NC
Wilmington, NC
North Dakota Fargo-Valley City, ND
Minot-Bismarck-Dickinson (Williston), ND
Ohio Cincinnati, OH
Cleveland-Akron (Canton), OH
Columbus, OH
Dayton, OH
Lima, OH
Toledo, OH
Wheeling, WV-Steubenville, OH
Youngstown, OH
Zanesville, OH
Oklahoma Oklahoma City, OK
Sherman, TX-Ada, OK
Tulsa, OK
Wichita Falls, TX-Lawton, OK
Oregon Bend, OR
Eugene, OR
Medford-Klamath Falls, OR
Portland, OR
Pennsylvania Erie, PA
Harrisburg-Lancaster-Lebanon-York, PA
Johnstown-Altoona, PA
Philadelphia, PA
Pittsburgh, PA
Wilkes Barre-Scranton, PA
Puerto Rico San Juan, PR
South Carolina Charleston, SC
Columbia, SC
Greenville-Spartanburg, SC-Asheville, NC-Anderson, SC
Myrtle Beach-Florence, SC
South Dakota Rapid City, SD
Sioux Falls (Mitchell), SD
Tennessee Chattanooga, TN
Jackson, TN
Knoxville, TN
Memphis, TN
Nashville, TN
Tri-Cities, TN-VA
Texas Abilene-Sweetwater, TX
Amarillo, TX
Austin, TX
Beaumont-Port Arthur, TX
Corpus Christi, TX
Dallas-Fort Worth (Ft Worth), TX
El Paso, TX
Harlingen-Weslaco-Brownsville-McAllen, TX
Houston, TX
Laredo, TX
Lubbock, TX
Odessa-Midland, TX
San Angelo, TX
San Antonio, TX
Tyler-Long
View (Lufkin & Nacogdoches), TX
Victoria, TX
Waco-Temple-Bryan, TX
Utah Salt Lake City, UT
Virginia Charlottesville, VA
Harrisonburg, VA
Norfolk-Portsmouth-Newport News, VA
Richmond-Petersburg, VA
Roanoke-Lynchburg, VA
Burlington, VT-Plattsburgh, NY
Washington Seattle-Tacoma, WA
Spokane, WA
Yakima-Pasco-Richland-Kennewick, WA
Washington, DC Washington, DC
West Virginia Bluefield-Beckley-Oak Hill, WV
Charleston-Huntington, WV
Clarksburg-Weston, WV
Parkersburg, WV
Wisconsin Duluth, MN-Superior, WI
Green Bay-Appleton, WI
La Crosse-Eau Claire, WI
Madison, WI
Milwaukee, WI
Wausau-Rhinelander, WI
Wyoming Casper-Riverton, WY

Specifications and Impressions/Views

 

See below for the average number of times an airport ad is seen (i.e., airport advertising impressions or views) and the average airport ad size/dimensions and specifications.

Range of impressions/views depends on market.

(Lead time is approx. 3 weeks. Can be reduced in certain cases.)

• Backlit Diorama
Impressions/Views: Range of 12,000 to 15,000 per ad per day
Size: 62" W x 43"H

• Mini-Spectacular
Impressions/Views: Range of 15,000 to 25,000 per ad per day
Size: 69" W x 69"H

• Spectacular
Impressions/Views: Range of 25,000 to 35,000 per ad per day
Size: 135" W x 83"H

• Digital Display
Impressions/Views: Range of 20,000 to 35,000 per ad per day
Size: Varies by market.

• Airport Banner
Impressions/Views: Range of 40,000 to 60,000 per ad per day
Size: Varies by market.