Get billboard advertising in over 300 cities across the United States with a single billboard advertising company. Billboard ads - and digital billboard ads - are on most of the hours of a day and are available at a low cost. To use billboard media means to produce more gross impressions than any other outdoor medium during a given period.
Currently, advertising on LCD billboards is the most popular outdoor advertising type among advertisers ready to reach the general public. Competitive billboard rental ad costs result in low cost-per-thousand figures because the costs for renting billboards is significantly reduced when compared to other media. According to many advertisers, the cost of a billboard rental yields great investment returns. Thus, many businesses and other organizations billboard-advertise in order to increase revenue or their exposure.
The construction of new locations, including new LED billboard advertisements, is prohibited in most cities in the United States, thereby making the existing billboard ad locations all the more valuable. Despite this fact, billboard rental rates remain competitively priced. All types of advertisers recognize this value and therefore include this medium in their outdoor ad plan. Advertisers that use billboard media and engage in renting billboards typically calculate the rent-a-billboard cost by dividing the monthly billboard advertising costs by the monthly gross impressions (which are first divided by 1,000).
The Rates section, below, will answer the common question of How much are billboard advertising costs.
The rental of billboard ad space, including 30-sheet and 8-sheet posters, is available nationally in small, medium and large markets.
Billboard signs may be available in some of the following markets:
Specifications and Impressions/Views
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See below for the average number of times a billboard is seen (i.e., billboard impressions or views) and the average billboard size/dimensions and specifications.
Range of impressions/views depends on location
(Lead time is approx. 3 weeks. Can be reduced in certain cases.)
• Bulletin (Large Billboard):
Impressions/Views: Range of 20,000 to 50,000 per location per day.
Size: 48' W x 14' H
• 30 Sheet Poster (Medium Billboard):
Impressions/Views: Range of 10,000 to 20,000 per location per day.
Size: 22' 8" W x 10' 5" H
• 8 Sheet Poster / Junior Poster (Small Billboard):
Impressions/Views: Range of 8,000 to 12,000 per location per day
Size: 11' W x 5' H
• Digital/LED Bulletin (Large Digital Billboard):
Impressions/Views: Range of 35,000 to 65,000 per location per day.
Size: 48' W x 14' H